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Do you want to learn everything about SEO? Before I teach you how it works and how to do it, let’s first go over the definition of SEO, and then we will dive into how SEO works.
SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google.
The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.
Look at it this way. When someone types “vegan lasagna” into Google, they’re likely looking for a recipe, ingredients, and instructions on how to make it. If you wrote an article about making vegan lasagna, you’d want people to find your recipe. For anyone to find it, you need to rank above all the other websites with recipes for vegan lasagna. It’s not easy, but that’s what SEO marketing is all about.
Let’s break it down even further: The majority of online searches begin with a search engine like Google. In fact, 75 percent of those searches start on Google.
To better understand how you can rank your content higher in the search engines, you need to first understand how search works.
The ultimate goal of this article is to help you understand the ins and outs of search so you can optimize your content to rank higher on Google and get more eyeballs on your posts.
I’ve always played the long-term entrepreneurial game, and I believe it’s the way to go. However, this isn’t the case with everyone. Some people would rather take the quick gains and move onto something else.
When it comes to SEO, going for quick gains is often referred to as “black hat SEO.” People who implement black hat SEO tend to use sneaky tactics like keyword stuffing and link scraping to rank quickly. It might work for the short-term and get you some traffic to your site, but after a while, Google ends up penalizing and even blacklisting your site so you’ll never rank.
On the other hand, white hat SEO is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.
You’ll try to give them the best content possible and make it easily accessible by playing according to the search engine’s rules.
Please check my SEO Tips 2021 latest post.
This image from Inbound Marketing Inc. does an exceptional job of breaking it down, but let me shine some additional light on these topics:
Since Google penalizes sites that do these things, you’ll only hear me talk about white hat SEO.
There is such a thing as gray hat SEO, though. That means it’s not as pure or innocent as the whitest of white hats, but it isn’t quite as egregiously manipulative as black hat techniques can be. You’re not trying to trick anyone or intentionally game the system with gray hat. However, you are trying to get a distinct advantage.
See, Google’s standards aren’t as clear-cut as they’d like you to believe. Many times, they might even say contradictory things. For example, Google has said they’re not a fan of guest blogging to build links.
Now, what about guest blogging to grow your brand? What if you do it to build awareness, generate high-quality traffic back to your site, and become a household name in the industry?
In the SEO world, it’s not so much about what you do but how you do it. If you’re purchasing guest posts on sites that have nothing to do with your niche and spamming a bunch of links, you’re going to get penalized. If you’re creating unique guest posts that provide value to readers on sites that are relevant to you, you’ll be fine, and the link juice will flow nicely to your site.
Now it’s time to learn how to do SEO marketing. Understanding it is one thing, but SEO requires a lot of action and time. This is not something you can make a change to today and expect to see results tomorrow. SEO takes daily actions with the goal of long-term success.
You’ve probably heard it before: “Content is king.” Bill Gates made this prediction in 1996, and it’s as true as ever today.
Why?
Because a Google user is happy when they find the result that serves their needs in the best way.
When you Google “quick and easy homemade mac and cheese,” Google puts all its energy into delivering to you what Google believes is the best recipe for homemade mac and cheese (that takes little time and uses few ingredients) on the entire web.
It doesn’t look for just the quickest recipe, just the easiest recipe, or throw out a bunch of online shops for frozen dinners. It tries to give you exactly what you asked for. Google always tries to provide the best experience possible by directing you to the greatest content it can find.
This means your number one job to do well with SEO is to produce great content.
That’s a bummer, right? You still have to put in a ton of work. SEO is no different than any other skill: great results come from big effort. Just like the best marketing in the world won’t help you sell a bad product, super advanced SEO is useless if you don’t have quality content.
There are a million elements that go into creating high-quality content; here are a few of my most crucial ones:
Once, posting a piece of content with a bunch of keywords was the standard. If you were creating quality content that actually solved someone’s problem, you were a standout, and that made it easy to rank.
A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there.
However, certain fundamental principles remain unchanged.
For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle.
Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.
With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.
Is link building a thing of the past? Should you devote your time and energy to on-page SEO? How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect?
And, seriously, what are the truly best SEO tips that’ll lead to results?
Both B2B and B2C marketers want more search leads, because they result in 8.5X more clicks than paid search results.
Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The post went on to become extremely popular and generated thousands of new leads from organic search for Brian.
See How My Agency Can Drive Massive Amounts of Traffic to Your Website
This article may not be as in-depth as Brian’s, nor will I be answering all of the questions raised above. Instead, I want to show you the 10 most important SEO tips you need to know to help your site rank right now.
If you focus on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings without risking a Google penalty.
Let’s get started:
Page speed is a critical factor in SEO.
In the past, you could get away with a slow-loading site. I recall when I had to wait for about five minutes before a popular news site fully loaded.
I’m sure you can relate to that.
That’s never a good experience but it’s the kiss of death in today’s marketplace.
A slow page frustrates users and ultimately discourage people from buying your product.
Data from Strange Loop shows that a mere one-second delay in page load time can yield a whopping 7% loss in conversions.
In the mind of potential buyers, a slow site is an untrustworthy site. Period.
Page speed is vital to search engines, too. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”
As businesses become more aware of the opportunities to generate targeted leads and increase revenue through search engine optimization, there is a huge demand for speed.
10 years ago on April 9, 2010, Google included site speed as one of the all-important ranking factors.
This means that if your pages are slow, you’re fighting a losing battle for top organic listings, regardless of the quality of your content or your professional website design.
Get rid of non-essential elements that slow down your site. If you’re a WordPress user, consider deactivating plugins you don’t actually need.
Also, declutter your sidebar and put only essential widgets there.
To learn how to get more out of search engines by improving your page speed, visit Ubersuggest.
Step #1: Enter Your Domain and Click Search
Step #2: Click Site Audit in the Left Sidebar
Step #3: Scroll Down to Site Speed
This shows how quickly your site loads and how quickly key elements become available to users.
My desktop loading time is one second and my mobile loading time is two seconds. Both of these fall within the “excellent” range. As a general rule of thumb, if your site speed doesn’t score as “excellent”, you should make changes to improve it.
Review the advanced breakdown for additional guidance. For example, “speed index” shows how quickly the content of a page is visibly populated. If your website is lagging behind here, there’s a good chance visitors are leaving because they don’t want to wait for your content to load.
Every additional 0.5s it takes to load your site drastically increases the number of visitors that will leave your site. So, even an improvement of 0.5 seconds will increase traffic to your website.
Brian Clark, founder of Copyblogger Media says:
Linking out to other blogs is critical to growth.
Some people think, linking out to relevant and authoritative content pages is bad because it takes people off your page.
But, I don’t think so. Link building remains a fundamental part of smart search engine optimization strategy. I link out to tons of high-quality sites and sources, including my direct competition.
Why? Because it helps you, my reader.
According to Rand Fishkin, founder of Moz,
Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.
If you’ve been reading my blogs, you’ll notice that I regularly link out to different sites. Whenever I write a new post, I reference other trustworthy sites, where appropriate.
You can’t expect to get from others if you’re unwilling to give first. For example, if you’re looking to get inbound links from authoritative blogs, one of the easiest ways to do that is to show your willingness to link out to those blogs from your own content.
Of course, you should only link out to content pages that offer tremendous value. It’s a good SEO practice.
More important, you can notify an influencer when you link out to them, and, if your post is valuable, they can link back to you, share the post, or even email it to their huge email subscriber list.
Link building is also all about quality, not quantity. You’ll build more trust in your niche if you have a few authoritative links rather than a dozen poor quality links.
Lately, I’ve noticed that more and more bloggers and content creators are going back to the old method of SEO, where keywords meant to drive search results surpassed the real qualities of engaging, valuable content. If that’s you, it’s absolutely time to change your mindset.
Many people still aren’t capitalizing on long-tail keywords, preferring instead to attempt to manipulate search engines.
That’s the wrong approach.
Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product.
Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer.
Copyblogger is my #1 go-to site when it comes to putting readers first. No wonder Brian Clark is so successful at content marketing. He’s even turned Copyblogger into a multi-million dollar digital marketing company.
